พีค พิชาธร เอื้อชูเกียรติ
SPEAKER 13

พีค พิชาธร เอื้อชูเกียรติ

CEO, Sociology Asia & Remedy

QUEEN MAKER ECONOMY AND QUEER CREATOR COMMERCE

REPORT SYNTHESIS

Queer creators can drive sales when brands measure the right outcomes and pay fairly.

EDITORIAL SUMMARY

Peak framed queer creators as marketing partners who can move people from attention to a click, enquiry, booking or purchase. Follower count alone does not show that ability; engagement, trust and the time needed for a customer to decide matter more for high-consideration products such as travel or property.

She also argued that creators should not trade away dignity for attention. Sustainable work needs consistent quality, clear production fees, commissions, usage rights, measurement windows and access to results. That is how a creator becomes a paid commercial partner rather than a Pride Month decoration.

How to read this page

This summary is based on the Forum report and record. It is not a direct quotation. The role reflects the 2026 event record and should be rechecked before current use.

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